Newsletter Writing
MassBike Newsletters
As Communications Coordinator with the Massachusetts Bicycle Coalition, I create 1-2 newsletters per month and weekly newsletters during Bay State Bike Month. All newsletters are optimized to push readers back to the MassBike website, through strategic links and action buttons.
During Bay State Bike Month 2021, I crafted 5 newsletters with a 25% average open rate and a 2.6% click rate. Each newsletter included an “Upcoming Events” section featuring bike-friendly events happening statewide.
Heartland Bike Share Newsletters
As Marketing & Memberships Manager for Heartland Bike Share, I created email newsletters for the Heartland B-cycle and BikeLNK systems with MailChimp, here are two examples:
